One of the biggest challenges for a marketer is to get your reader to open your email. Or to take action, which can even be to respond to your note.
The subject line becomes the most important tool for opening your email.
The content you put out become critical in nudging action.
Here are 3 psychological techniques that will get your reader to act. You can use these for cold-call emails, reaching a potential client or a prospective hiring manager. These never fail!
Arouse Curiosity:
You may have seen lists of pictures on online portals such as Yahoo. Typically, they go like this: “30 Incredibly Fantastic Picnic Pictures – No.15 is Unbelievable”.
The result is the reader not only clicks on the link, but scrolls through the list, spending time on your site and boosting page rank.
Or something like this:
You really want to what Cage lied about, don’t you?
Obviously, your content has to back up your claim. Else you will lose your reader.
Appeal to their Ego:
I was not getting responses from this service provider for a while. Every time it was stalling. Until, I write this one sentence after making a request.
“With a team as skilled as yours, I find it hard to believe that the issue is still unresolved after more than 3 weeks”.
Very quickly, they scheduled a call and the issue was resolved in a couple days.
The reason: the sentence appealed to their ego. Flattery (the sincere type) and appealing to someone’s ego can get you results.
Use this technique judiciously.
Fear of loss:
Studies have established that people respond more quickly to the fear of losing something that they already have, than to the appeal of fresh gains.
When you book an airline ticket or a hotel room online, you are offered, at the very end, the option of insuring your purchase.
There is a small box you have to check to indicate whether you want to opt for purchasing insurance or declining the insurance offer.
The text for the decline has evolved. Ordinarily, I would simply click decline and move on to completing the purchase of the ticket or hotel room.
But when it says “No. I am ok with losing my $550 purchase”, then I pause for a second and re-read.
This is the “fear of loss” at play. A great psychological technique in getting you to purchase insurance. Or at least to click and read more. Which gives you a prospective with a more likely intent to buy.
Buying, making decisions or even not buying starts with gut-feel. i.e. psychology at play. Use these techniques and see your writing improve.
At Accelevaite, our guides and courses help you write better and get noticed. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized. You can build credibility and a powerful presence online with your writing.