by admin | Feb 13, 2023 | Business Owners, Career Professionals, Content Creators, Marketers, Students
Every now and then you come across something that instantly arouses curiosity in your mind. You want to know the answer immediately.
Here are three examples of well-crafted, attention-grabbing titles:
- Hovding: The world’s safest bicycle helmet isn’t a helmet.
Then what is it? Right?
See for yourself at https://hovding.com/
2. Book title from the authors of Feakonomics:
Not many people can resist thumbing through Steven Levitt and Stephen Dubner’s book “When to Rob a Bank”hoping to get the answer quickly.
3. Blog-post on peeling a banana: When someone asserts that you have been doing a very common thing incorrectly for a long time, you have to know the right way. As simple a thing as peeling a banana.
When you see a title like “You’ve been peeling bananas wrong your whole life, and it’s time to stop” then you will have an irresistible urge to learn the right way. Click this link to find out.
Writing titles that instantly grab attention is a skill that comes with practice. Accelevaite provides guides and courses to help you write better and get noticed. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Business Owners, Content Creators
“The successful warrior is the average man, with laser-like focus” – Bruce Lee.
With the explosive rise in ecommerce, more than a third of the world (2.64 billion people) shops online.
If you have a business, any business, you better have a presence on the internet. People “google” to get information online first, before going out or online to purchase.
Even if your business cannot be digital (e.g. a furniture store, or a plumbing service), you should still have an online presence to notify and engage your customer community.
Setting up a digital business has another huge advantage. You can reach people beyond your territorial limitation.
If you are looking for ideas, here are 3 business with massive scale on offer.
- Build a WordPress plug-in:
WordPress has over 800 million sites. About 500 sites are created each day on WordPress. There are more than 55,000 plug-ins for WordPress. Once you have your own site, you will find some issues that are unique to your situation, and do not have the a good plug-in. That is your requirement to build one. Or, find out areas where the good plug-ins do not perform as expected and you can improve on those.
Cost of building a plug-in is not too high. WordPress developers average $30 – $50 an hour. And now with Ai tools such as ChatGPT you can get it to write or review code.
2. Set up a consulting/coaching business:
For a third grader, a fourth grader is God. A fourth grader can teach them something they don’t know. I read this in “Anything You Want” by Derek Sivers. So you only have to find appropriate third graders to teach them what you know. It could be gardening, baseball, plumbing, or anything.
That’s it. You have a business.
Set up your website, and build your digital products.
Products could be: guides, coaching sessions, webinars, courses, speaking engagements, etc.
Your website should contain your story, a privacy policy, your products and a blog.
You should set up an email list, integrate with a payment provider (Paypal, Stripe) and manage your customers.
3. Have a dropship store:
What better than to sell other well-known brands from your own store? You can set up your drop-ship site on Shopify, Squarespace, etc. Drop-ship means exactly that. You take customer orders and the manufacturer will drop the shipment at the customer’s doorstep. You don’t have to handle the product or returns.
You have to set up the store, list the products and manage customers and marketing.
More details here.
Nearly 650 million people made a purchase from a Shopify store in 2022.
You can also buy a store that is already set up.
The internet and explosion of ecommerce has made it very easy to set up a business. Even finding products, shipping them and collecting them is a piece of cake.
The difficult part is pulling in customers and engaging them. That you can only do with a solid online presence and putting out compelling and engaging content consistently.
Accelevaite guides and courses help you write better and get noticed. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Business Owners, Career Professionals, Content Creators, Marketers
“The successful warrior is the average man, with laser-like focus” – Bruce Lee.
It is very likely to focus on a single area or topic, especially one that you are passionate about, and build a successful business over it.
Not easy to do, especially since you would have to say no to a number of other tempting options. And this would take time.
Here are three stellar examples of one person’s expertise or passion which led to getting noticed by a small audience and a resulting, successful business.
- Case Interview by Victor Cheng:
Founded in 2009, this site was born out of Victor’s expertise in acing case interviews at management consulting companies, and the need for coaching candidates for selection at these companies. A decade later, Victor has built the largest collection of free articles on case interview. This is a successful business built out of great writing and giving away valuable information for free.
2. Rejection by Jia Jiang:
When a childhood memory of rejection was imprinted in his mind, Jia systematically went about dissecting the whole concept of rejection. He put out daily videos on 100 days of rejection. Forcing himself to be in uncomfortable situations like borrowing $100 from a stranger to being a Starbucks greeter, he turned his passion into a business.
A published author and TED speaker, Jia is not only a great writer but coaches people on how to “not get ignored by the world”.
3. Yoast SEO by Joost der Walk:
Turning his expertise at SEO into a business that provides SEO services for WordPress users, took more than 10 years. This is another example where one person used his expertise, dug deep and created content and value for users. The result is a successful business. It also showcases Joost’s personality, as evidenced by the caricatures on the site. Yoast SEO is one of the few plug-ins that come by default when you install WordPress. What a presence!
While the above examples are inspiring and achievable, they take several years. You need the expertise or passion first, then a solid strategy and finally the confidence and patience to see it through.
You can pick any area and begin this journey. Think about what you are good at, what motivates you or what has been rankling in your mind for a number of years. Dig deeper and that could be your big business idea.
In addition, the one pattern to such businesses is the content they create and the community they build. At accelevaite.com we provide guidance and examples to help you write better, get noticed and build businesses.
Accelevaite provides guides and courses help you write better and get noticed. This post shows examples on how you can setup a successful business by following your expertise and passion. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Business Owners, Career Professionals, Content Creators, Marketers, Students
“You are the average of the 5 people you spend most time with” – Jim Rohn.
It has been my experience too. The more I followed a particular blogger, the more my writing and through processes became similar to theirs. I did not realize this, until a colleague at work commented. (Incidentally she said she liked the way I come up with “3 points” for any argument!).
So, here are 3 steps in which you can find and engage with influencers on LinkedIn. LinkedIn, because that is the best forum for career professionals and business owners, with more than 810 million members. Most members put out content and share thoughts on that platform.
- Identify influencers:
Strategically pick out 5 influencers and reach out. Connect to them or follow them on LinkedIn.
2. Read and Engage with their content:
Read, engage and share their content on the forum. You may have to tweak your feed settings or unfollow and follow others, until you strike a good balance of feed quantity and quality.
Hit the “like” button, offer compliments where appropriate and ask questions. Best way to engage is to comment. Do this only if you can add value or provide insights.
3. Reference them in your content:
There are two ways in which you can get their attention.
One is by referencing them in your content. Provide due credit to their piece if you are referencing. Or put out their story, provided you have been following them for a while, and have permission to do so.
Another way is to respond to other comments and questions on their posts. This is something that the author or post creator does. And when a follower takes on this role, it gets their attention. Again, do so only when you can add value and have the right information to satisfy the question.
Following key influencers has huge advantages. It improves your skills, thinking and writing. It shows your interest and expertise on a particular topic. Your comments help you get noticed. When the influencer shares your content, or “comments”likes” on your comment, you are exposed to their huge audience.
Accelevaite provides guides and courses help you write better and get noticed. This post shows examples on how you can engage influencers and grow your outreach. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Business Owners, Marketers
More than anything else, pricing involves maximum usage of psychological techniques. It is all about the customer, making them first of all buy a product, and when they decide to buy, influencing them to buy more.
Here are three examples of some high potential pricing techniques:
- Analogy:
Position your product price against something that is commonly known.
Such as: for less the cost of a latte, like a Netflix monthly subscription.
When the customer learns that the new purchase is similar to something that they are already buying without a second thought, they are influenced to buy.
2. Creative Sizing:
For products that have a sizing dimension, you create an asymmetrical price differential between any two sizes.
e.g. instead of pricing Small at $4, Medium at $6 and Large at $8
you can price Medium at $7 and Large at $8.
This (almost) eliminates the Medium option and influences the buyer to go with Large.
Popcorns at movies use this technique and sell more large than other sizes.
This is explained well in this blog.
3. Bonus offer:
People just love free stuff. The term “bonus” indicates something that you are getting for free, in addition to a purchase.
Instead of saying “Buy A, B, and C for $x”, the technique suggests “Buy A for $x and as a bonus we will give you B and C for free”.
Same thing, differently stated.
Other way (usually seen on TV ads) is to say, if you order within the next 30 mins, we will ship the product for free. Or we will give you a second one for free, if you order within a specified time frame.
Pricing techniques work on psychology. They also involve creativity in writing and presenting to the customer, reader or your executive. This is a skill that can be sharpened with practice.
Accelevaite provides guides and courses help you write better and get noticed. This post shows examples on how you can position your product pricing and influence your customer purchase decision. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Business Owners
Did you know you can re-frame your pitch and get your customer to re-think?
“FOMO is real. The fear of missing out on something that others are experiencing is one of the most powerful motivators in human nature.” – Anonymous.
Anytime you are in a position to induce FOMO – fear of missing out – you should take it.
Here are 3 powerful re-framing techniques which can help you guide your customer’s thinking and change their mind:
- Scarcity:
This technique deploys the FOMO factor. Anytime you see “only 2 tickets left at this price” or “hurry up, this deal closes soon”, you are influencing your customer’s mind. Online air-ticket booking portals use this all the time.
2. Show what their competition is doing:
You see this in online booking portals especially with hotels. A small popup at the bottom tells you that few others are also checking the same room or hotel. The implied message is to hustle you into booking, or else the other customer may book it, and you won’t get your choice of room.
3. Great deal:
Everyone loves a bargain. Cars.com shows you fair, good and great deals. This is categorized on the indicated price below a certain average market price threshold.
“Great deals” incorporate the discount concept and an anchoring price (the market price) and are intended to grant you the satisfaction of having landed a bargain.
The above techniques work on pure human psychology. They also involve creativity in writing and presenting to the customer.
Accelevaite provides guides and courses help you write better and get noticed. This post shows examples on how you can re-frame your customer’s mind and influence their decision. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
