3 must-haves you need to captivate your audience and make your content stand out
A solid content generation strategy has some essentials.
Impactful content, that achieves the expected results, should satisfy all of the following conditions:
- Relevant or appropriate
- Engaging
- Insightful
Whether you are presenting a business idea to your executives, writing content for your customers or crafting your resume, these rules apply.
- Relevant:
Relevant = closely connected to the matter at hand
Appropriate = suitable or proper in the circumstances, fitting to a particular purpose or to a target audience
How would you know what these are?
You get the chance to establish this – by declaring the “focus keyword”.
The focus keyword is the primary property of SEO (Search Engine Optimization).
You will lose your customer if you write for the wrong keyword.
2. Engaging:
When a user clicks on a search result and begins consuming your content, they should get what they are looking for.
The user provides the input, in the form of the focus keyword.
You, as content provider, should ensure that the title and the description, that appear in the search results, provide exactly what would be expected when someone plugs in the keyword.
Your goal should be to provide highly relevant, interesting and valuable content to keep the user on the page for as long as possible. Provide valuable links to other pages on your site, and to other relevant sites.
Time your reader spends on your post/page = Degree of engagement as recorded by Google. The more time they spend, the more engaging your content or site is.
3. Insightful:
Your reader should always get more than what they already knew, before they read your content.
There are various methods of providing insights:
- Arouse curiosity
- Provide a framework
- Provide data or information
- Save them time by bringing information from various sites into yours (through content curation; not duplication)
- Answer their questions (anticipate questions and use them in the form of keywords)
- Teach them something new
- Provide them with results of a survey (i.e. other peoples’ opinions)
- Bring them expert advice (through guest interviews)
If there is no insight, your content won’t be engaging.
At Accelevaite, our guides and courses help you write better and get noticed. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized. You can build credibility and a powerful presence online with your writing.