by admin | Feb 12, 2023 | Business Owners
“Will you have fries with that?” – McDonalds.
Did you know you can change your customer’s mind through better writing, psychology and timing?
The key part about that line is the timing. McDonalds is credited with this upsell line, spoken at the time the customer has provided their credit card (metaphor) for the purchase.
Very hard to resist the upsell.
Here are three other examples of some strategic timing techniques to get your customer to buy more:
- Insurance:
This is also offered as soon as the purchase is being completed at the register. Whether it is a kitchen appliance, tires or even an air-ticket. Insurance is a great upsell.
The “decline” option is further qualified to state, “Yes, I understand that my $250 purchase is unprotected”. This makes the buyer pause and think. Purpose achieved.
2. Offer next version at discounted price:
When I bought a second pair of hearing aids for my mother (the awesome ones from Audien are so tiny, I feared they’d fall off; hence a second pair), at the checkout I got this question:
“Would you buy the new Atom version for only $80 more? 20% smaller, 20% higher battery charge”.
I clicked No, since I wanted the exact model.
The offer that followed brought it down to $40 more.
Brilliant!
3. Upon cancellation:
People just love discounts. Sometimes people go to cancel subscriptions or ask for a refund. While they won’t admit it, most people would settle for a lower price.
What better timing, than at the point of cancellation, to offer a discount.
If you have tried to cancel your LinkedIn premium membership, you would have seen their discounted offer. The one presented to me was almost 50%. Great way to retain the customer and ensure continued sales.
The above techniques work on psychology and timing. They also involve creativity in writing and presenting to the customer.
Accelevaite provides guides and courses help you write better and get noticed. These will to help you write better, get noticed and grow sales. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Uncategorized
“If you fail to prepare, you prepare to fail” – Benjamin Franklin
As a senior undergraduate student, your first job is your biggest cause for worry.
If you are already a senior, hopefully you have taken the right steps. If you still have time before you become a senior, these 3 tips will definitely help you land your first job well before graduation day:
- College selection:
Select the college that has the best co-op program. In the Philadelphia area it is Drexel university. There could be others. Check with family, friends, neighbors, and shortlist universities that offer co-op programs. Make this your first “must-have” college selection criterion. Your co-op employer is your doorway to your first job when you graduate.
2. Internships:
Try your hardest to get an internship in your sophomore year. The leads you get and the network you build will help you land your internship in the year that counts, junior year. Freshman year, sure. But you probably won’t get one. With more than an 80% chance, your internship employer will offer you your first job when you graduate.
3. Campus interviews, university job fairs:
If you missed (1) and (2) above, then acing the campus interviews and making an impact at job fairs is your best chance. Find out in advance the employers that will be present, do research on their companies, hit up contacts you have already established and give it your best shot.
It is never too early to begin networking. We cover that in the transformational job search strategy. Our guides and courses help you write better and get noticed. Better writing is a great way to make a great first impression and get noticed. That in turn helps you find your first and subsequent jobs.
by admin | Feb 12, 2023 | Uncategorized
On average a recruiter spends 6-8 seconds on a resume, to decide if they should read it.
On average about 11% of resumes are considered suitable for the roles applied for.
More statistics here.
Your resume has to be spot on, to go to the next level.
While you must have the skills and experience for the job in question, here are 3 mistakes to avoid on your resume at all costs:
- Spelling, grammar :
Needless to say, if there are typos in your resume, it does not go well with the reader. Great case for rejection. Use ChatGPT to proof-read your resume.
2. Inconsistent formatting, fonts, spacing, etc.:
Ensure your fonts, indents, usage of bullets, positioning work duration, etc. are consistent.
3. Lack of relevant keywords at the beginning:
The fastest way to indicate your fit for the job is through keywords. The job description, when examined carefully, reveals those keywords. Put the top three keywords in the summary section at the beginning of the resume. This will increase the chances of your resume getting a much higher consideration.
The above apply for most jobs when applied directly. The big exception is when you are asked to submit your resume. We cover that in the transformational job search strategy. Our guides and courses help you write better and get noticed. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Uncategorized
Ai is here and you can begin using ChatGPT today to improve your writing.
I asked ChatGPT to provide a guide on how to improve your writing.
Here is what it came up with:
How to improve one’s writing.
- Read extensively: Reading a variety of books, articles, and other writing can help you learn new styles, vocabulary, and improve your understanding of grammar and sentence structure.
- Practice regularly: The more you write, the better you will get. Set aside time to write regularly and experiment with different writing styles.
- Get feedback: Share your writing with friends, family, or writing groups, and ask for constructive criticism.
- Know your audience: Consider who you are writing for and tailor your language, tone, and style to meet their needs and expectations.
- Edit and revise: Good writing takes time and effort, so make sure to revise your work and make edits as needed to improve clarity and impact.
- Study grammar and style: It’s helpful to have a solid understanding of grammar rules and writing styles, so consider taking a course or reading a book on the subject.
Ai tools are here, real and can be used. However, you need to know their limitations. Download out our ChatGPT here. Accelevaite provides guides and courses help you write better and get noticed. These will to help you write better, get noticed and grow sales. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.
by admin | Feb 12, 2023 | Uncategorized
On average a recruiter spends 6-8 seconds on a resume, to decide if they should read it. If you want them to spend more time on yours, include a cover letter.
A cover letter sets the stage before the recruiter opens your resume. It works in your favor.
There are several other reasons why it’s important to include a cover letter with your resume:
- Personalizing: A cover letter allows you to personalize your application and provide additional context and details about your qualifications, experiences, and motivations.
- Explaining fit: A cover letter provides an opportunity to explain why you’re a good fit for the company and the position. It also helps you highlight your relevant experience, skills, and achievements.
- Demonstrating interest: A well-written cover letter shows that you’re genuinely interested in the opportunity and took the time to tailor your application specifically to the company and the position.
- Standing out from the crowd: In a competitive job market, a cover letter can set your application apart from others and help you stand out as a strong candidate.
- Providing additional information: A cover letter can provide additional information that doesn’t fit on your resume, such as gaps in your employment history or explanations of job transitions.
- Showcasing your writing skills: A cover letter is also an opportunity to demonstrate your writing skills, which can be an important factor in some industries.
- Building a connection: A cover letter can help build a connection with the hiring manager, making them more likely to remember you and consider you for the position.
In short, a well-written cover letter can complement and enhance your resume, providing additional context and details that can help you stand out as a strong candidate and secure an interview.
Your resume has to be spot on, to go to the next level. The cover letter gives a precursor to your resume and increases the chances of a closer look.
The above apply for most jobs when applied directly. The big exception is when you are asked to submit your resume. Read about that and a game-changing approach in the transformational job search strategy.
Accelevaite provides guides and courses help you write better and get noticed. Better writing is how you attract attention of recruiters and hiring managers and influence them to take action.
