“The successful warrior is the average man, with laser-like focus” – Bruce Lee.
It is very likely to focus on a single area or topic, especially one that you are passionate about, and build a successful business over it.
Not easy to do, especially since you would have to say no to a number of other tempting options. And this would take time.
Here are three stellar examples of one person’s expertise or passion which led to getting noticed by a small audience and a resulting, successful business.
- Case Interview by Victor Cheng:
Founded in 2009, this site was born out of Victor’s expertise in acing case interviews at management consulting companies, and the need for coaching candidates for selection at these companies. A decade later, Victor has built the largest collection of free articles on case interview. This is a successful business built out of great writing and giving away valuable information for free.
2. Rejection by Jia Jiang:
When a childhood memory of rejection was imprinted in his mind, Jia systematically went about dissecting the whole concept of rejection. He put out daily videos on 100 days of rejection. Forcing himself to be in uncomfortable situations like borrowing $100 from a stranger to being a Starbucks greeter, he turned his passion into a business.
A published author and TED speaker, Jia is not only a great writer but coaches people on how to “not get ignored by the world”.
3. Yoast SEO by Joost der Walk:
Turning his expertise at SEO into a business that provides SEO services for WordPress users, took more than 10 years. This is another example where one person used his expertise, dug deep and created content and value for users. The result is a successful business. It also showcases Joost’s personality, as evidenced by the caricatures on the site. Yoast SEO is one of the few plug-ins that come by default when you install WordPress. What a presence!
While the above examples are inspiring and achievable, they take several years. You need the expertise or passion first, then a solid strategy and finally the confidence and patience to see it through.
You can pick any area and begin this journey. Think about what you are good at, what motivates you or what has been rankling in your mind for a number of years. Dig deeper and that could be your big business idea.
In addition, the one pattern to such businesses is the content they create and the community they build. At accelevaite.com we provide guidance and examples to help you write better, get noticed and build businesses.
Accelevaite provides guides and courses help you write better and get noticed. This post shows examples on how you can setup a successful business by following your expertise and passion. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.