Did you know you can re-frame your pitch and get your customer to re-think?
“FOMO is real. The fear of missing out on something that others are experiencing is one of the most powerful motivators in human nature.” – Anonymous.
Anytime you are in a position to induce FOMO – fear of missing out – you should take it.
Here are 3 powerful re-framing techniques which can help you guide your customer’s thinking and change their mind:
- Scarcity:
This technique deploys the FOMO factor. Anytime you see “only 2 tickets left at this price” or “hurry up, this deal closes soon”, you are influencing your customer’s mind. Online air-ticket booking portals use this all the time.
2. Show what their competition is doing:
You see this in online booking portals especially with hotels. A small popup at the bottom tells you that few others are also checking the same room or hotel. The implied message is to hustle you into booking, or else the other customer may book it, and you won’t get your choice of room.
3. Great deal:
Everyone loves a bargain. Cars.com shows you fair, good and great deals. This is categorized on the indicated price below a certain average market price threshold.
“Great deals” incorporate the discount concept and an anchoring price (the market price) and are intended to grant you the satisfaction of having landed a bargain.
The above techniques work on pure human psychology. They also involve creativity in writing and presenting to the customer.
Accelevaite provides guides and courses help you write better and get noticed. This post shows examples on how you can re-frame your customer’s mind and influence their decision. Better writing is a sure way to find your next job, get customers to take action and generally have your ideas and thoughts recognized.